parachute safe kids week logo

Together, Hydro One and Parachute inform and educate Ontarians to move, live, and play safely through the annual Parachute’s Safe Kids Week public awareness campaign, focused on the top injury issues that affect children at home, at play and on the road. Based on research, Parachute selects the key messages for each annual topic, and corresponding hashtags to support the campaign on social media. The 2020 topic will be poison prevention, focusing on the dangers of unintentional child poisoning from cannabis edibles.

As the lead provincial sponsor, Hydro One supports the implementation of the Safe Kids Week campaign in Ontario including a public-facing launch event, community bursaries to support local initiatives throughout the week, delivery of campaign kits to community partners, media outreach, and a social media campaign.

Lisa Williamson and Pamela Fuselli in front of balloons
Lisa Williamson, Hydro One’s Vice President of Health, Safety and Environment, and Parachute Interim CEO Pamela Fuselli at the Safe Kids Week launch event, June 2018, in Kingston, Ontario.
Man with kids holding home fall proof checklist
Hydro One employees and their families attended the Kingston launch event and completed the Fall Proof Your Home challenge.