On Wednesday, July 5, 2023, Parachute celebrated the seventh National Injury Prevention Day in Canada to raise awareness about the devastating effects of predictable and preventable injuries. Our goal: to educate others and help all Canadians live long lives to the fullest.
Parachute’s National Injury Prevention Day (NIPD) is a day to raise awareness around the importance of injury prevention and aid Canadians to live long lives to the fullest through education and advocacy. Health Canada recognizes this date as an official national Health Promotion Day.
Injury prevention is critical to saving lives: Did you know that injury is the No. 1 cause of death of Canadians ages 1 to 44? Or that injury costs the Canadian economy $29.4 billion a year?
We know that most injuries are predictable and preventable: We need your help spreading our information on preventing serious injuries on the road, at home and at play.
Our goal is to provide the necessary information and tools to the public, and to work diligently to ensure that one day Canada will be free of serious injuries.
- Every day, 48 Canadians die and 634 are hospitalized because of injuries.
- Preventable injury kills more Canadian children than any disease, and more youth than all other causes combined.
- 75 per cent of injury-related deaths are from unintentional causes, such as falls, car crashes and poisonings.
- Falls are the leading cause of injury deaths, hospitalizations, emergency department visits and disabilities in Canada.
We have made improvements in the area of injury prevention, but there’s still more work to do.
Impact of 2022’s National Injury Prevention Day
Media coverage of NIPD garnered 33.4 million impressions in 2022: Parachute staff did 21 interviews with CBC Radio / Radio-Canada morning shows; news outlets in Ontario and Alberta published stories about injury-prevention initiatives in those provinces, such as ATV safety best practices. Both Parachute and the Canadian Kinesiology Alliance issued news releases about NIPD, with the Alliance drawing attention to the fact that falls cause twice as many deaths among older adults than motor vehicle crashes. These releases drew another 61.4 million impressions.