Safe Ride On ATV campaign
With support from Transport Canada, Parachute launches its ATV Rollovers and Crush Protection Devices – Public Awareness to Policy initiative. This includes #RideSafeRideOn, a public awareness campaign running in fall 2021 with radio ads encouraging safe ATV use, social media outreach, and advertisements in Canadian ATV magazines that feature the #RideSafeRideOn image attached as a […]
July 5 2021: The Cost of Injury in Canada
On July 5, 2021, Parachute’s 5th National Injury Prevention Day, Parachute published Canada’s fourth Cost of Injury report, which calculates the economic costs of injury, based on national injury data from 2018. Key highlights: Falls are the No. 1 cause of injury costs and, for the first time, poisonings have overtaken transport incidents.
January 5 “In pursuit of massive and long-lasting good”
Parachute launches its third strategic plan, covering 2021 to 2023, with three priority commitments: to lead and influence nationally; to address urgent injury issues; and to sustain and expand sources of revenue.
November 5 2020: Poison Evidence Summary
Parachute and the Injury Prevention Centre, University of Alberta, publish the Evidence Summary on the Prevention of Poisoning in Canada, the first national publication on leading causes of unintentional poisoning across the country and what is being done to address this cause of injury.
Health Canada provides support through to 2023 to create and engage Canadians in understanding the effects on young children of unintentional exposure to edible cannabis, part of Parachute’s home safety poison prevention outreach. Following research and an Ipsos survey, phase one launches in March.
March 2 2020: 15th anniversary of Brain Waves
Brain Waves, a free, informative and fun half-day neuroscience presentation for students in grades 4 to 6, celebrates its 15th anniversary after reaching more than a quarter-million children across Canada. Volunteers deliver the program, developed and supported by Parachute.
February 19 2020: Vision Zero on the international stage
Parachute’s President and CEO Pamela Fuselli attends the 3rd Global Ministerial Road Safety Conference in Stockholm, Sweden as an invited representative of Canada’s Vision Zero movement.
As part of the Concussion Harmonization Project Phase 2, Parachute launches the #CheckForConcussion campaign featuring Canadian star athletes Scott Moir, Marie-Philip Poulin, Cindy Ouellet and Steve Podborski. Bell Media donates airtime for the PSA and digital billboards across Canada.
November 15 2019: Elementary Road Safety
Parachute launches Elementary Road Safety, a program designed to make school communities safer by implementing evidence-based solutions that will address issues within each community that adopts the program, with the support of Founding Sponsor Aviva Canada.
September 17 2019: Smart Hockey
Parachute Smart Hockey is designed to keep hockey players safe and prevent brain injuries on the ice. This new program provides resources to recognize and manage concussion injuries designed for young hockey players, their coaches and parents.
August 20 2019: Pamela Fuselli becomes third President and CEO
The Board of Directors selects Pamela Fuselli, who had served as Parachute’s Vice President, Knowledge Translation and Stakeholder Relations since the charity formed in 2012, as the charity’s third President and CEO.
May 22 2019: Know What Impaired Means
Health Canada announces funding to launch a two-year campaign aimed at convincing young Canadians ages 15 to 24 that cannabis impairs a person’s ability to drive safely.
April 22 2019: Concussion Harmonization Project, phase 2
Public Health Agency of Canada announces the renewal of Parachute’s funding to continue its work with sports groups, educators and others to have concussion recognition and management protocols adopted throughout the country, based on the 2017 Canadian Guideline on Concussion in Sport.
October 30 2018: Pan-Canadian Senior Falls Prevention Network
The Public Health Agency of Canada supports this project to create a Pan-Canadian Seniors’ Fall Prevention Network for health–care professionals to access evidence-informed fall prevention tools. The project will also provide resources and solutions for Canadian seniors, their families and caregivers to reduce the incidence of falls and support seniors to live independent healthy, active […]
July 8 2018: This Was Not An Accident, a Vision Zero campaign
This national awareness campaign, running in summer 2018 and 2019, promotes Vision Zero principles of road safety on billboards in B.C., Alberta, Ontario and Quebec thanks to media sponsors Media City, Astral Media (2018) and Outfront Media (2019).
Working with Transport Canada, Parachute launches a rail safety campaign tied to Vision Zero road safety principles.
July 27 2017: Canadian Guideline on Concussion in Sport
Parachute, sponsored by the Public Health Agency of Canada, leads the creation of this national guideline on concussion recognition and management, published in July 2017.
July 5 2017: First National Injury Prevention Day
Parachute lobbies for and establishes this annual health promotion day recognized by Health Canada, held annually on July 5 or on the Monday following July 5, should that date fall on a weekend.
June 1 2017: Steve Podborski, CEO
Olympian and world downhill ski champion Steve Podborski joins Parachute as its second President and CEO.
November 29 2016: Vision Zero Summit
Parachute hosts two Vision Zero Summits, the first held in 2016 and and the second in 2017, that bring together road safety professionals and advocates from across Canada to learn about best practices, develop strategies, and further their local road safety initiatives.
September 3 2016: National TV campaigns
Partnering with Bell Media, which donates airtime for Parachute’s Stop the Clock and Concussion commercials extensively across all Bell TV channels, these safety awareness public service announcements get primetime airing over a 12-month period.
June 3 2016: 20th anniversary Safe Kids Week
Parachute continues to support this popular, national community-based program originally established by Safe Kids Canada and held annually in early June.
Ed app launch
Parachute develops and launches this mobile app to give Canadians free access to critical concussion resources in both French and English.
November 1 2015: Canadian Injury Prevention Resource
Parachute publishes this evidence-informed guide to injury prevention in Canada, the textbook for the Canadian Injury Prevention Curriculum developed by the Canadian Collaborating Centres for Injury Prevention.
September 1 2015: Walk This Way
Parachute renews its ongoing pedestrian safety program and launches an annual Canada’s Favourite Crossing Guard Contest, all sponsored by FedEx Canada.
June 3 2015: Cost of Injury Report
Parachute releases this national report, which quantifies the financial and societal burden of injury, both nationally and by province and territory, at the Economic Club of Canada.
May 8 2015: Parachute Gala
Parachute, led by co-chairs Diane Bald, Michael Budman and Dr. Charles Tator, hosts fundraising galas in Toronto in 2015 and 2017, and an intimate “Pop-up Party” in 2019. At the 2017 gala, Parachute honours the Rt. Hon. David Johnston with the inaugural Dr. Charles Tator Parachute Safety Award.
July 8 2014: Horizon online hub
Parachute launches an online hub that connects Canadians with the tools to prevent injuries. Sponsored by Great-West Life, Canada Life and London Life Parachute’s National Development Sponsor.
November 5 2013: Canadian Injury Prevention and Safety Promotion Conference
Parachute hosts this national conference held in Montreal, in partnership with the Canadian Red Cross, to draw together safety and health experts from across the country.
May 5 2013: First Strategic Plan launched
Less than a year after Parachute formed from the amalgamation of four charities, the new organization released its first three-year strategic plan.
July 1 2012: Founding of Parachute
Parachute forms through the amalgamation of four legacy organizations to create one, strengthened voice for injury prevention. Parachute unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada, led by founding President and CEO Louise Logan.